Find it, Pin it, Buy It

First of all, apologies for probably ''borrowing'' that headline from one hundred other posts about Pinterest's new 'Buy It' button

Back in June, Pinterest announced it's intention to give brands the opportunity to add a 'Buy It ' button to the their boards

With a recent study by MillwardBrown Digital that surveyed over 2,000 Pinterest users finding that 93% of these Pinners that were active in the last 6 months saying that they use Pinterest to plan purchases, the move makes complete sense.

The Buy It button effectively helps consumers from 'Window Shopping' to actual shopping.

They have made it look smooth

This is obviously a great move for retailers as we know them, but in my mind has opportunities well beyond the Nordstroms, Next and ASOS's of this world. 

Other brands that can use 'Content' as a means of attracting new customers are bound to try it. Imagine The Times or Telegraph newspapers offering a subscription on the back of this, or BT promoting its TV and Sports packages!

Of course, this has technically already been done in the real world with QR Codes

Window shopping in Amsterdam

From marketing content to content marketing

Content providers such as Netflix and  Sky, amongst others, spend a considerable amount of money using traditional means to launch new channels or TV series.

Reviewing some of these recently,  I came across a number of examples that I enjoyed, were innovative and I felt were worth sharing.


I’ve shared this with  clients a number of times and is a favourite of Matt Simpson, International Business Director at Zone but formerly their Head of Content.

It’s a great example of how creating an innovative piece can become viral and in fact can outstrip the traditional marketing approaches (to date the spoof has had 63m views in comparison to the official trailers 4m ). As Matt put it..moving from marketing content to content marketing

The Simpsons Movie

Re-branding a dozen 7-Elevens in the US into Kwik-E Marts complete with Buzz Cola , KrustyQs and signage relevant to the series, this take over was only seen physically by a few thousand people but generated masses of PR. In fact PR Week called it a case of Reverse Product Placement.

Reverse product placement converting 7-Elevens into Kwik-E-Marts

Reverse product placement converting 7-Elevens into Kwik-E-Marts


Not surprisingly it also had a positive impact on the 7-Elevens in question whose footfall and sales doubled!


A TED Talk in the future about the future. A nice 3 minute piece by the film’s Character, Sir Peter Weyland, CEO of Weyland Industries on key themes from the movie


To launch TV channel TNT in Belgium they placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text "Push to add drama" invited people to use the button. And I always thought Belgium was a little dull.  Quite an action packed day

The Ring Two

Probably not as good a movie as The Ring but their site allowed people to enter a ‘friends’ telephone number and email address. The email was used for them to receive link to the trailer but during the trailer a call was made to the mobile number. When they answered they heard the words ‘7 days’ being whispered


Manifested itself as a game with its own website and Facebook pages that offered fans the opportunity to essentially create their own labyrinth and win exclusive prizes.   Mind Crime.