As the big brands make the most of the kick off of the Barclays Premier League we often forget about how fans of shall we shall teams who aren't famous anymore ( a popular chant at Elland Road these days) might see marketing comms from brands
Here's my 24 hours build up to the game
The main channel I noticed football related messages in was email. Pizza Express got the ball rolling( pardon the pun), with the opportunity to get Pizza as a take-away
Interesting as it wasn't really the main message in their regular offer email and with the majority of games being televised this weekend being midday or early afternoon kick offs, I'm wondering if a stronger message targeted at males when the midweek games get underway this week might have been a better option or in fact a stronger reference to some of the evening programmes such as Match of the Day or Channel 5's new Football League show on Saturday evening
Next up, BetFair ( ok so I like the odd flutter). Obviously a big weekend for the betting sites in particular with bets no longer being taken for the Great British Bake Off
Betfair tried to convince me with one of their Get a Free Bet propositions
Then the postman came a calling with my Leeds Membership Card. I'm a big fan of personalisation on the outer
As a BT Sport customer I then noticed that Gumtree were getting in on the act
Hannah Wilson, Gumtree’s head of marketing, said on a Marketing Week piece : “One of the key things for us is improving the awareness and consideration of our motors category. We have 95% brand awareness but our motors category is relatively new. So far this year we’ve had a bias towards targeting women and we wanted to find a property that was almost exclusively male''
Just before heading off for the lunchtime kick off, SkyBet got into my inbox
But I have to admit the piece that made me smile was this piece of old fashioned OOH on my walk in between the railway station and the ground with Sky Sports using the image of a famous Leeds goal ( Tony Yeboah to be precise) to promote its heritage with the Premier League - Yes Leeds once played in that elite division
ps..I may have received a Puma email as well but it was promoting the new Arsenal kit so was immediately deleted!