With a degree in Astrophysics...
...It was obvious that a career in CRM and Data beckoned.
Well, at this point I'm assuming you're not interested in my hobbies, family life or the colour of my car - although in all fairness you could use that to help slot me into one of those demographic pigeon holes.
Currently Head of CRM at Zone where , and I quote
''Our CRM team are experts in creating the strategic framework for CRM programmes and delivering all aspects of the strategy from audience segmentation to call forecasting – all used to create and evaluate our work for BT to retain its TV and Sport customers.
All of this is underlined by our analytics team, who are experts in measuring social, campaign, brand and CRM initiatives, working alongside our creative teams to constantly improve our work and robustly measuring it against the measures that our clients’ finance directors should care about''
What do people say about me?
Colleagues at Zone
Gian is genuinely one of the most knowledgeable and influential CRM experts in the world - James Brown Senior Strategist
Gianfranco is the anti-christ of traditional CRM and small thinking. I hugely admire his ability to be innovative within the often maligned discipline of CRM. Thinking about it in ways that bust myths and break it out of e-mail and DM stereotypes. He makes it accessible, effective and - surprisingly - inspiring! - Dickon Laws currently Business Director at 12th Floor @ OgilvyOne
Gianfranco is a true inspiration to us all. His knowledge is incredible and he makes sense out of what can be daunting for colleagues and clients. He gives really strong strategic advice and recommendations and is always amazing in front of clients who truly respect him. Gianfranco is a real character and a team player and I personally have learned a tremendous amount from him. He is also bloody good fun to work with -Pamela Williams currently Head of Customer Engagement at Sky