The Book(s)

Reviews

If you have been lucky enough to see Gianfranco speak then you will know that he’s got a great way to explain his take on CRM, and this book doesn’t disappoint with laugh out loud moments, awesome perspective and more importantly a way to make you stop and question what you could do next this is a must read for anyone who is serious about customer experience excellence.

I would recommend everyone to read this book. It’s a refreshing, enjoyable and informative book that’s full of fascinating facts and is fun to read.

Gianfranco shares stories from his time working with some of the top brands such as BMW, EasyJet, Disney, Dr.Martens, Aesop and Avon.

With chapters such as ‘Why are Basketball players tall’ and Repeat after me ‘Data is NOT the New Oil’ there’s information and strategies on customer engagement, branding, customer journey planning, loyalty strategies, data analysis and much much more.

Such as the origins of board games and funny jokes that made me laugh out loud, and at the end even his nonna’s authentic Italian lasagne recipe