Thinking out loud - Not just data

I think we need to stop putting one element of marketing as the lead. Yes, data has become much more prevalent in the marketing teams of today, but that doesn’t mean sidelining the brand and the product. Apple haven’t ditched producing amazing products because they have more data. KLM haven’t ditched what the brand stands for because they have more data. But they do use data to help deliver what their brand and products stand for