Blog — In Pursuit of The Trivial

In Pursuit of The Trivial

The next time you hear that we have less attention span than goldfish..

The next time you hear that we have less attention span than goldfish..

gianfranco cuzziolDecember 20, 2016Comment

To really feel your customers' pain, you have to stand right by their side

Datagianfranco cuzziolOctober 18, 2016Data, Behaviour, DMAComment

Gamification is now the point when it comes to customer loyalty

Data, Loyalty, Gamificationgianfranco cuzziolNovember 27, 2015gamification, black friday, loyalty, dataComment

Do we ask too much of our analysts?

Do we ask too much of our analysts?

Datagianfranco cuzziolNovember 12, 2015Comment

Marks and Spencer’s Loyalty Sparks into Action

gianfranco cuzziolOctober 21, 2015Comment

Leeds United 1 Burnley 1

Datagianfranco cuzziolAugust 10, 2015Triggers, email, direct mail, OOHComment

From marketing content to content marketing

Content Marketinggianfranco cuzziolJuly 13, 2015Comment

Do as I do, not as I say

Datagianfranco cuzziolApril 28, 2015DataComment